Heard a very interesting radio broadcast Gleb Archangel, whom I have great respect for his work “Time Drive”, but I’ll write about it later. Broadcast transmission by radio finnam.fm on working remotely take here. I was very surprised by the fact that my favorite publishing company Mann Ivanov, Ferber books that they publish, I just simply collect, it turns out, there is no office at all. Peter Popoff. The studio guest was Igor Mann, incidentally, in the past from Odessa, who spoke about this kind of innovation. It’s amazing that a company this size manages to operate without an office. But on the other hand it seems to me, budding entrepreneurs can not be based on the principle of remote work for two reasons. In the first place to start to be a manager with this level of self-organization as Igor Mann, and secondly to be able to clearly separate work and leisure. For example, I generally can not work at home, since my house is only a place of rest and relaxation.

In support of this assertion was the recent battle for the absorption of fashion house Escada. Not a comic fighting for the house was developed between a representative of the service sector and the “real” guys from the industrial world – the giants of heavy industry, the richest family (still) people on earth – by Lakshmi Mittal. With these monsters for the right to possess the relics of German fashion dared to get involved, who would have thought you? – Lawyer – a typical representative of the service sector and white collar. Can you imagine such a battle, such as 10-20 years ago? I can not. More recently, the entire world kept on a mistaken belief that this business is built on production, and the servant is for wimp. What we see now? First-rate services may enter into an equivalent struggle against global giants industrialists – it’s amazing! If you try to understand more deeply into this climactic situation, we can conclude that the most likely Counsel Nikolaus Becker has provided not just a service, it gave its customers the outstanding service, premium services, which, in turn, his clients were willing to pay considerable sums. As a result, the exponential news did little revolution in the business world. Turns and services are taking place in the world these guys business, it appears, intelligence can compete with billions in assets.

I tell you a little secret – the world is a place of global over-production of any tangible goods. To date, it is difficult to imagine the excitement for some goods if they do not take into account seasonal peaks in demand which, in fact, do not make a significant weather for the success of the manufacturing business. There is no point now that any produce – because there’s a huge chance that the market is simply not need to, even if the manufactured product is unique. Now there is an acute shortage in the first class services. Of course, they can not be directly measured, as a material sale of anything, but, after some time you can around the world to prove that the services you provide really excellent and you can now afford to buy a model house Escada, just for fun.

Business ideas – what is it and where to take them? How to find your business idea. About all this I want to write on your blog page. Now here is a new section “Business idea” because I did not ceases to be surprised how many business opportunities there are in our country, here I mean the whole former Soviet Union. Most of us are greatly mistaken when they think that all the niche businesses are busy. Perhaps, indeed, most businesses already have towards their members and now is not so easy to find completely empty areas to open new businesses. But if we try to look into this deeper, it turns out that most of those companies that are now on the market in any business, in most cases, there are simply intentions, the rest from the days when they were alone in the far 90-s . Let’s face it, we see that the yard is not ninety, or even two thousandth. Outside the window has already begun the next era and we have no right to hate those companies that do business under the old rules. Every day we face, it was not respected, which is present everywhere in domestic companies. And what line of business does not take it everywhere we see a lousy service and attitude towards customers. Of queues in banks, up unshaven taxi drivers from the hours of waiting the answer technical support of telecommunications companies to wait half an hour on the menu in restaurants and cafes. And examples can give an infinite set, we all know them so.

The main objective of the new ruble “Business idea” – it does not describe a new technologically advanced business ideas that require vast investment, although I’ll be writing about them, and give the opportunity to look at what is already in the business. About new ideas for business best Artemy Lebedev wrote here and here I am with him completely agree. New ideas require a huge amount of money and time on their progress. A service or product that is already on the market, but served the consumer with the best service and best quality much faster howl hearts of their customers and without such huge investments.

Introduce modern business programs can afford not every enterprise. But the leaders who had once appreciated the functionality of these programs come to the conclusion that the cost of acquisition and support is more than compensated. Business programs allow you to save one of the major enterprise resource: time.

For example, electronic document management helps to contain all the documentation the company in one location, which greatly reduces time searching for relevant information. Moreover, these complexes allow you to store all the intermediate versions of documents (for example, several editions of the contract), record incoming and outgoing correspondence. The head is able to fully control the workflow of the enterprise, and always know who has made specific fixes in this or any other document. The administrator can configure different levels of access to a particular manager had the right to read and modify only their instruments and head of sales – the documents of all managers.

CRM system enables more clearly outline the strategy of interaction with customers. Such a system has powerful tools for analysis of sales statistics for a particular counterparty or heading.

Based on information received to determine which products generate more profit, and which lie around for a long time in storage. This in turn will allow a more rational approach to the issue of procurement of goods, investing financial resources primarily in those groups of products that result in the most rapidly. In terms of financial and economic crisis, every penny must not gather dust on warehouse shelves, and work on the turnover.

Also, such a system to determine which groups or individual buyers brings to the company the most profit. It is likely that, despite the focus on a large wholesale customers, profits from the wholesale or retail trade predominates in the context of income. Based on this analysis, the manager can decide to open additional points just for retailers to maximize profits.

Indispensable software systems and in commerce. Complexes on the similarity 1C trade to automate routine processes and analyze sales results in real time. It would be useful for operational decision-making at every level – from the procurement department to the finance department which is responsible for the pricing mechanism. Marketers may be based on the data, which provides a system to track the heading which is nearing the end of implementation period, and to organize events for customers to increase demand is for these items. The head also receives an effective tool for monitoring the efficiency of the company.

Ultimately, the software business complexes are not thoughtless waste of money. Either way, they help to conduct business more effectively and generate higher profits.

Cosmos hotel in Moscow is a very comfortable place for a businessmen.

What is marketing today? Does he do, or not? What to do and how to act to promote their products and services. Work if the rules of marketing that have worked before. It is with these issues face those who are directly engaged in business each den.Ya am not a fan of this theory here, just as much as I do not understand the point in an infinite number of books written on marketing. To understand the marketing, only one book – this is Jack Trout “Marketing Warfare”. I will tell you a secret, it does not even need to read in full. You can read the names only in order to understand the whole kitchen modern marketing. The problem of all marketing gurus is that they are much more complicated, which strictly should not do. Deluded businessmen are beginning to take too much effort on the thorny path of marketing, sometimes making disastrous mistakes. One of which, of course, is hiring a marketing manager and continued stalling on him the whole burden of responsibility for the company’s marketing strategy.

In modern marketing – marketing manager position should not exist at all. Since, generally, in any medium-sized company marketing manager, looks at least strange, and very similar to a certain Don Kihoda, struggling with virtual windmills. Perhaps these words will seem to someone that exists delusions and their accumulated knowledge about marketing, polished mountains of books, which indicate a great importance as a marketing department or marketing manager alone are steadfast and do not require proof. From what I personally do not agree.

The problem of marketing is that it draws some distinction between actual sales and marketing itself. And the basic idea here is that marketing is and is selling as if it may sound, but it is a fact. And share it makes no sense. For a more detailed disclosure of the issue of uselessness marketing manager, can be compared by analogy, based on that the only book on marketing, which I mentioned above. So, marketing – this is war! The war for the consumer, through various tactics and strategies to, which is the only one – the ultimate sale, which is often overlooked marketing managers, confusing the real purpose of their indirect, for example, to keep within budget.

Once marketing war, what’s the point displayed on the battlefield, one even combat officer? Is not it easier to fight with rival all its combat power and to bring to the battlefield all the large army.

The underlying idea here is that every employee in your company should be involved in hostilities in the struggle for the buyer, and the good old rule that there is safety in numbers (or even one department, if you have one). From janitor to the owner of the company, from the freight forwarder to the CFO. How? Very simple! When your secretary all day playing patience headscarf – it does not mean that it is stupid. It says only one thing that you-mediocre leader who can not inspire the employees to outstanding results.

Anyone in your company can start selling today. Or do you still think that the sale is an extremely tangible action that can touch and feel. In our time – selling is not sale of goods as such. Sales – a first sale value and benefits of your product, whatever it was. People do not buy goods as before, they buy benefits. And to sell this same benefit can anyone from your staff, including the secretary – that the secretary. Even if you sell the turbines for nuclear power plant, or metal steamers, anyone from your staff can create the company’s values every day.

And the question here is not about Christmas, the spam-mailing to clients and other rubbish. Far more important than compassion, or maybe even just a smile.

The question of value creation is not possible to cover in so short a short article, and requires a lot more, but the main objective of this article was the reason you to think about what you can do a better job in your company. Since I personally have to face daily with companies that have allegedly “good marketing”, “marketing plans” and “marketing department”, but this company, I personally (and many others) is nothing but disgust longer causes.