What is marketing today? Does he do, or not? What to do and how to act to promote their products and services. Work if the rules of marketing that have worked before. It is with these issues face those who are directly engaged in business each den.Ya am not a fan of this theory here, just as much as I do not understand the point in an infinite number of books written on marketing. To understand the marketing, only one book – this is Jack Trout “Marketing Warfare”. I will tell you a secret, it does not even need to read in full. You can read the names only in order to understand the whole kitchen modern marketing. The problem of all marketing gurus is that they are much more complicated, which strictly should not do. Deluded businessmen are beginning to take too much effort on the thorny path of marketing, sometimes making disastrous mistakes. One of which, of course, is hiring a marketing manager and continued stalling on him the whole burden of responsibility for the company’s marketing strategy.
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